Buscadero Moto

Buscadero Motorcycles is a family-run outfit based in Utah, known for its garage-built, highly sought-after custom and vintage motorcycles. Rooted in craftsmanship and a passion for two-wheeled culture, the brand embodies the rebellious spirit of the open road.

A range of original and inspired designs was conceived and developed to enhance the brand’s presence across wearables, hardware, and digital spaces. The goal was to not only elevate and extend the brand identity but also to amplify recognition and deepen its connection with the motorcycle community.

Drawing inspiration from classic racing aesthetics, vintage biker iconography, and the raw energy of custom culture, the designs balance heritage and attitude—ensuring they stand out while feeling authentic. And, of course, they were made to be cool AF under the searing Utah sun!

DIRECTION | LOGO DESIGN | BRAND IDENTITY | APPAREL DESIGN