PUMA City Pack - Manchester ‘MCR’ edition. An exclusive soccer boot and capsule collection designed for PUMA Football and Pro:Direct Soccer. The collection is inspired by, and a celebration of Mancunian culture, with its colour themes and motifs - including the famous Worker Bee.
The boots were worn by Manchester United star, Brandon Williams.
Photography: Dan Hall | AV: Nick Mitchmore
DIRECTION | LOGO DESIGN | APPAREL DESIGN
Brandon Williams wearing the ‘MCR’ PUMA boots in the FA Cup Semi Final against Chelsea.
Custom word-mark, badges, icons and pattern systems used across all physical and digital contexts for the PUMA ‘MCR’ campaign.
The PUMA ‘MCR’ capsule collection
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